2020 was a challenging year for most people, but now it is behind us. As we step into 2021, businesses are looking to get back at their feet, and most of them have already set their eyes on new targets. The pandemic has changed a lot of things, but businesses are adamant about turning things around.
The digital landscape is evolving, and brands need to change their digital marketing strategies accordingly. If you still haven’t devised your SEM and SEO plans, you can get in touch with Globex Outreach and digital marketing services. However, before you move any further, it is crucial for you to understand the latest digital marketing trends yourself.
With the introduction of new technologies and market saturation, digital marketing trends are continuously changing. It is crucial for your business to keep up with these trends because if you don’t, you will be left behind the competition even before you realize it.
Whenever the discussion about digital marketing trends for 2021 is brought up, there are two things every expert talks about.
- Humanizing your business and focusing on high-quality content that actually provides value to the audience.
- Focusing on technical SEO and other digital marketing campaigns to keep everything up to date.
Most digital marketing trends of 2021 revolves around these two things entirely. In this blog, I have discussed some of the hottest digital marketing trends of 2021 that can put you ahead of your competition.
Video is the New King
One of the major trends that are continuing for the past year is video content. If video isn’t a part of your digital marketing strategy, then you already lack behind. More than 80% of businesses already have a video strategy in their digital marketing plan, and this percentage is only rising.
Video content is more engaging and easy to digest. You are more likely to convince your audience with a video compared to a blog or infographics. The average attention span of an internet user is less than 12 seconds, and you cannot expect them to read paragraphs that aren’t interesting.
What Kind of Video Content Works?
The success of your videos also depends on the kind of content you are producing. The hottest video content for 2021 includes:
- Animated videos
- Vlogs
- Tutorial Videos
- Live Streaming
- Product Reviews
- User-Generated Content (UGC)
These videos with a dash of creativity can boost your engagement dramatically.
Micro-Influencers
Influencer marketing is already among the most effective digital marketing strategies, but we can take it to new heights in 2021.
Micro-influencers are those social media personalities who have a small but loyal fan following. These are niche-centered influencers who can offer you the exact kind of audience you want to reach. They are as effective as celebrity influencers; all you have to do is choose the right ones.
Influencer vs. Micro-Influencer
Influencers are usually celebrities who partner with brands. They have a huge number of following and can give your brand some decent exposure.
On the other hand, micro-influencers might not offer you the same kind of exposure, but the people you will reach via them are more likely to purchase from you. They have a loyal fan-base that they have built from scratch over the course of time.
Why Prefer Micro-Influencers?
Businesses should prefer micro-influencers because:
- Targets specific audience
- Better engagement rates
- Cheaper
- More Authentic
Local SEO
When it comes to the technical side of digital marketing, it is time you start focusing on local SEO. Most businesses ignore the strength of local SEO, which is mind blogging. If your business isn’t appearing in local searches, you aren’t doing yourself any favors.
Google doesn’t take its local SEO algorithm lightly. You can improve yours by claiming your listing after getting registered on Google My Business. The benefits of local SEO include:
- Improves Overall SERP rankings
- Offers more information about your business
- Local Keywords targeting
Sometimes local SEO can prove more fruitful than general SEO, which is why businesses need to embrace it in 2021.
Skyscraper Content
Google’s algorithm has gotten stricter, and you cannot boost your rank just by writing average blogs.
When it comes to providing quality content to the website visitors, Skyscraper is the way to go. Whether you are writing for your own blog or for another website, Skyscraper is how you can make the best out of it.
Skyscraper technique refers to duplicating already existing in-demand content and making it better. Find out what kind of content is getting the user’s attention and create it again with more substance. Your focus should be on improving both the quality and the quantity of the content.
How to Create Skyscraper content?
Creating Skyscraper content will require you to do some digging. You can create Skyscraper content by following these simple steps:
- Find trending topics in your niche (Use Google Trends)
- Identify the best article on your selected topic
- Do your own research and add more information to that article
- Publish and market your content
Advanced Customer-Segmentation
The idea of customer segmentation is simple! Instead of creating a few large marketing campaigns for a broad audience, businesses should be doing the opposite. You are likely to get better success if you are targeting a small audience with a large number of small marketing campaigns.
London-based digital marketing agency Digivate are experts in personalized marketing campaigns meeting customers’ needs across all digital touchpoints. Check out their PPC management services and read more about their unique approach here.
With advanced customer segmentation, you can divide your audience into different parts and can use different marketing campaigns for all of them. For example, if you are a clothing brand, you should be creating different audiences for different clothing articles.
You can also filter your audience depending on the nature of your campaigns. It will not only help you save money but will also boost your ROI.
Conclusion
These are the five of the hottest trends of 2021 that can take your business to new heights. However, there are other digital marketing trends out there that may or may not bode well for your business, depending on your industry. It is advised that you create your digital marketing plan based on what strategies are working for the industry instead of following general trends.
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