Text Messages: One of the biggest challenges facing gyms and fitness centers is customer retention. The busiest time of the year in January, followed by September, when many people set or reset their fitness goals. So, sms marketing tools often help to attract the target audience.
However, after a few months, it is common for a significant outage to occur. Statistics show that 1/6 of our day is spent on our mobile phone, with the average person needing 90 seconds to respond to a making text messaging the perfect solution to this problem.
There are various ways in which communicating with your customers via text message can benefit your company.
Whether it’s sending promotional offers, general communication, opening times, lesson reminders or sending relevant documents, text messages are always a good option.
It is crucial to keep your customers involved and to feel valued to make your business successful.
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We have put together 9 innovative and simple ways in which your gym or health club can start texting Messages today:
1. Increase lead generation
Make the sign-up process to your gym or fitness class easy with the help of text messages.
You can use a special number or a shorter code and let people text to a keyword such as “REGISTER” or “GUEST” along with their name to apply to become a member.
Advertise this on your website, social media, flyers and other marketing material to make it easy to collect leads.
2. Refer A Friend schedule
Get your current customers involved by rewarding them with a refer-a-friend scheme. Send a text message explaining what they should do and add their referral code.
Reward your customers with discounts on their membership or free gymnastics lessons!
Keep customers motivated by sending them updates on how many referrals and rewards they have received.
3. Simple membership renewal
Before your client’s membership runs out, send them a small reminder to renew their membership.
Send it enough time to contact you to discuss matters further or to cancel their membership with you.
Include your contact number or give them the option to reply back to your message with the request to call back.
4. Promote special offers
Send personalized bulk emails with special promotional offers such as personal training deals or upgrades and secondary editions.
If one of the classes you use is not full, send a message urging people to participate in a limited discount offer.
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5. Send reminders to the class
Increase the attendance rate by sending a text message before the gym classes, SMS reminders can increase the attendance rate by 45%.
Add a URL link to the class schedule or link to a page where they book a new class.
You can have people respond if they cannot be present or can text back if they want to join a new class!
6. View important documents
Instead of posting or e-mailing promotional brochures or registration documents, send them in a text message.
This means that your customers can find out more about your service faster and more efficiently by viewing them from the comfort of their phones.
Give people the option to text back if they want to discuss something more with you and have your customer service team on hand.
7. Collect feedback from customers
Improve your overall customer experience by asking your customers for their opinion and feedback.
Send them a Tasking for their feedback, whether it’s your facilities, customer service, or lessons.
Your customers will be more inclined to respond by text message and give you their honest feedback. You can then use this information to improve your service.
8. Send motivational messages
Encourage your customers to return by sending them motivating messages about their healthy lifestyle.
You can send advice and tips on how they can improve their healthy lifestyle and links to all the information they may find useful, such as a link to your YouTube channel for fitness videos.
Easily compile your database by having people translate into text in a short code and keyword so that they can receive these specific messages.
9. Text Message Coaching
You can also set a special number or shortcode and offer one-to-one coaching via Bulk SMS Provider, which would be useful for those who use a personal trainer in your gym.
Research shows that in 6 months people who did NOT receive positive motivational text messages were twice as likely to quit as those who received them.