Keyword Research

How to Conduct Keyword Research for Your Website

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Keyword research is a crucial part of search engine optimisation (SEO). Finding the right keywords and phrases that people search for related to your business and website content is essential for driving relevant traffic to your site. Proper keyword research will allow you to create content optimised for both search engines and your target audience. This guide will provide tips on conducting effective keyword research for your website.

Define Your Goals

Before diving into keyword research, clearly define your goals. What are you hoping to achieve through your website and SEO efforts? Are you trying to generate leads, increase brand awareness, or promote products? Defining goals will help shape your research and keyword selection. Consider KPIs like traffic volume, conversions, and search rankings.

Identify Seed Keywords

Start by brainstorming a list of “seed keywords” – important words and phrases related to your business. These could include:

  • Your brand name, product, and service names
  • Industry terms and category keywords
  • Common customer search queries
  • Words from existing website content and metadata

Use seed keywords as a starting point to uncover more phrases during research. Investing in quality SEO training online at this stage can help sharpen your skills for conducting effective keyword research. Look for the best online SEO training courses suited to your needs.

Perform Initial Keyword Searches

Take your seed keywords and plug them into keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer. Look at the suggested and related keywords that come up. Compile a list of potential keywords, grouping them into topics and categories. Look for commonly searched long-tail variations that are specific to your business and goals. The initial list will provide a foundation for further research.

Analyse Search Volume and Competition

Assess which keywords drive ample search volume paired with low-medium competition. Search volume indicates how often a term is searched. Competition measures how saturated that keyword is in SERP results. Aim for long-tail versions of your main keywords with decent volume but less competition. This helps ensure your pages can realistically rank well for those terms.

Refine Based on Relevancy

Once you have a robust list with volume and competition data, refine further for relevancy. Get rid of unrelated or irrelevant keywords. Retain keywords aligned with your website content and offerings. Also, ensure keywords match searcher intent – what the user wants to find by typing that phrase. Relevancy is key for driving qualified traffic.

Compare Against Competitors

See what keywords your competitors target on their websites. Run their sites through keyword research tools to find common phrases they rank for. This can reveal additional opportunities to optimise your own content for keywords competitors may be missing. Just ensure they are relevant for your business too.

Categorise Keywords

Organise your refined list into categories or topics that align with your website content structure. For example, group keywords by product line, service type, location, and industry terms. This makes it easier to see which pages should target specific words and phrases.

Track and Refine Over Time

Keyword research is an ongoing process. Continuously track how your target keywords perform in terms of organic traffic, rankings, and conversions. Refine your list to focus on what works over time. Conduct keyword research regularly to find new opportunities as searcher behaviour evolves.

Integrate Keywords Naturally

With your researched target keywords, integrate them into website content naturally. Avoid overstuffing. Use keywords within page titles, headers, opening paragraphs, and image names. Create useful, engaging content focused on your audience while optimising for keywords.

By following these steps for thorough keyword research, you will be better equipped to boost SEO and attract more qualified visitors to your website. With the right keywords driving traffic to compelling content, you are on the path to improving your website results.

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