Brands that sell their products on a marketplace such as Amazon or eBay often face the challenge of not having access to customer data. This can make it difficult for them to connect with their customers and personalize their marketing efforts.
However, there is a way for brands to use the first-party data they do have access to resell to their marketplace customers.
First-party data is data that a brand collects directly from its customers through various means such as sign-up forms, surveys, and purchase information. This data can be incredibly valuable for brands as it gives them insights into their customer’s preferences, behaviours, and needs.
One way for brands to use their first-party data to resell to their marketplace customers is by creating targeted email marketing campaigns.
By segmenting their email list based on customer data, brands can send personalized and relevant messages to their customers. For example, a brand that sells clothing could segment their email list based on customers’ past purchases and send them promotions for items that complement their previous purchases. This can be an effective way to upsell and cross-sell to customers.
Another way for brands to use their first-party data to resell to their marketplace customers is by creating personalized product recommendations.
By using data such as customer purchase history and browsing behavior, brands can recommend products to their customers that are tailored to their interests and needs. This can help increase customer engagement and drive more sales.
In addition to email marketing and product recommendations, brands can also use their first-party data to create customized offers and promotions. For example, a brand could offer a discount or free shipping to customers who have made a certain number of purchases in the past. This can be a great way to reward loyal customers and encourage them to continue shopping with the brand.
Overall, while marketplace platforms may not give brands access to customer data, brands can still use their own first-party data to resell to their marketplace customers. By utilizing targeted email marketing, personalized product recommendations, and customized offers, brands can connect with their customers and drive more sales.
How can marketplace sellers get the first-party data of their customers?
Product registration is a useful tool to collect customer data, especially for companies that sell their products online. By using product registration software, such as Dyrect, companies can obtain data directly from their customers through the product ownership experience.
Dyrect uses unique QR codes placed inside product packaging to collect this information. This allows companies to move away from relying on third-party data and gain a better understanding of their customers.
Dyrect is the first product registration software that allows customers to easily register their products with a single click. This software has been successfully used by over 100 brands in various locations around the world.
Dyrect’s simple yet effective approach to product registration has made it a leader in the field. If you’re interested in starting to use product registration for your business, click here to learn more.
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