You’ve been developing your last generation product through a pragmatic marketing process, using research, prototypes, consumer’s approval, etc. Now it’s time to launch it. Unless potential buyers see it, you’re never going to make any sales. So, here are some top tips to get customers to notice your product fast.
Use The Best Imagery
Images are essential – if you want to be spotted on social media or in banner ads, a clear, attractive photo is critical. If you’re marketing a physical product, make sure you have at least one excellent photograph showing it in its best light – preferably in use. You don’t need an expensive photographer if you’re starting.
Most smartphones have a good enough camera for you to get a captivating shot. Choose a plain background (not necessarily white), and good lighting, without solid shadows. Rest your phone on a solid object to avoid shaking.
Take pictures of people using or interacting with your product. If your product isn’t something physical but is a course, podcast, experience, or similar, photos are still important. Stock photos are less effective because viewers have seen many of them before, and it can be hard to find precisely what you’re looking for.
Engage With Social Media
This doesn’t just mean making post after post but realizing the importance of genuinely engaging with your audience. Whatever social media platform you use, Facebook, Twitter, etc., make sure you’re participating in a conversation.
Post questions to get your audience involved in what you’re talking about, and respond to them. This is more likely to further your reach and gain new potential buyers viewing your product. Varying the post times and the content will help you reach out to different web sectors, too.
You don’t have to be a big-name brand to use influencers – and your influencers don’t have to have thousands of followers online, either. This can be as simple as finding people who move in many circles (online or in ‘real life’) and giving them a sample of your product, asking them to tell others about it.
We all know people who engage and talk naturally and positively about things they’re passionate about – to just about anybody. Find a handful of those people (they’re not hard to spot!) who can get excited about your product and set them loose into the world. this is not possible for you or you don’t even know how to reach influencers consult the best product marketing agency so that they can come up with the marketing plan for your product.
Get Creative With Design
This isn’t as scary as it sounds. Utilizing software like Photoshop or Canva enables you to create custom advertising, banners, headers, social media posts, etc.
With a bit of playing around or watching a tutorial or two online, you can quickly create the graphics you need. This improves UI and therefore enhances conversions.
Rather than using a photo alone, creating an image using design software enables you to add text and play around with the layout. Adding your logo is also a great idea to increase brand awareness.
Being excited about your product is arguably the best way of getting other people to pay attention to it. Think about why you wanted to sell this in the first place – what it is about it that you love.
Remember that and keep going back to that answer. Use this as your motivation when you talk about your product – online, in ‘real life, press releases, emails – everything! When you spend so long producing and then marketing something,
it can be easy to forget what you love about it in the first place. So, rekindle that joy, and soon you’ll find that excitement is contagious and can lead to some excellent sales.
This article presented 5 top tips for marketers to get potential buyers to notice product launches quickly. These tips include the best ways to create simple, low-cost advertising and the best ways of engaging with social media.
Although many factors are involved when marketing a new product, digital marketing is one of the most important ones. We hope the article inspired you to make the right decisions regarding your marketing budget.
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