We will dive into the full guide and strategy on how to build brand awareness effectively for your brand and company.
What is Brand Awareness?
Brand Awareness is term commonly used in marketing wherein the extent to which customers are able to recognize or recall a brand under varying conditions. Ideally, the consumer awareness must include positive perceptions to distinguish yourself from competitors.
Is Brand Awareness Important?
Yes. Brand Awareness is imperative because it enables consumers to recognize or recall your brand and become comfortable with it. If you have successful brand awareness and well established FMCG supply chain; this can help your brand become top-of-mind when your target audience or consumers are ready to research and make a purchase.
Familiarity is key because your brand will have an advantage over your competitors. Once the consumers are very familiar and comfortable with your brand and products then it becomes a no-brainer to make a purchase which in return allows the consumers to purchase with ease and confidence.
How Much Does Digital Marketing Cost?
A great deal of people spend their time online which makes the internet the perfect place to market your brand and product. Take advantage of the digital opportunities that the internet can offer to help you build brand awareness. There are several ways to increase brand awareness however one of the most popular is Public Relations. The price of press release of PR companies and their writers may vary depending upon the experience, portfolio, expertise in field and many more.
The average price can range from $100-$2500 per press release.
What Are The Ways To Build Brand Awareness?
There are many ways to ways to build, create, and establish brand awareness, but here are a few you can start with.
- Create A Social Media Account
Start with creating a social media account and come up with a campaign or hashtags that will draw the attention of your target audience. Social media is very popular nowadays, anyone and everyone has one so this is the perfect platform to take advantage of in building your brand awareness.
- Participate In Local Events/Bazaars
You may join local events such as bazaars and markets for exposure and brand recognition. It’s a good way to start introducing your brand to your target audience by joining local events which are relevant or related to your brand and product. This is also a great way to build consumer relationships which can possibly turn to loyal customers.
- Run Display Ads on Google
Google is one of the world’s larget search engine. Millions of millions of people search the internet through this engine. One of the best options to build brand awareness is to setup and pay for Google Ads. This method will surely boost your brand awareness as well and it’ll easily connect you with the target audience as easily thanks to the algorithms that Google has setup for businesses.
Brand Awareness is a very powerful tool that can have a major impact on your marketing efforts, consumer perception, and revenue.
Should you decide to follow these strategies you’ll find yourself with a loyal audience that recognizes your brand among competitors, chooses your products time and time again, and recommends their friends and family do the same.
Edwin Deponte is a motivational writer who is also passionate about anything digital and social media marketing-related. Lately, he has ventured into writing more about press releases and how they can help brands gain more exposure digitally. On his free days, he spends his time indulging in digital and social media marketing books.
Image source: Freepik
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