To grow your eCommerce business, you need to implement various marketing strategies.
But before you focus on getting your marketing in place, you must ensure that you have your website fundamentals done right. In addition, with the increase in cyber-attacks, you need to amp up your security measures if you wish to attract and retain customers.
SSL certificate installation, CMS software up-gradation, and choosing an authentic hosting service are some of them.
Often, eCommerce business owners fail to get these fundamentals right because of which their marketing strategies don’t work.
But that changes today as we will go over nine powerful and actionable ideas to boost your store’s marketing strategy.
#1. Optimize Your Mobile App & Website
As a website/app owner, you cannot simply look to generate more leads. Instead, you have to ensure that your existing leads are converted into customers.
For that, you need a robust mobile application/website. In addition, you must design your app/website in a way that makes buying decisions easier.
Your app must ensure successful cart checkouts where customers can feel safe and secure while making online transactions.
Trust seals, SSL certificates, and compliance with PCI/DSS guidelines help build trust among visitors. Installing the right kind of SSL certificate on your website amps up your security, saves money, and improves SERP rankings. For ecommerce websites, we strongly recommend buying and installing wildcard ssl certificates. This can proffer premium encryption to your chosen primary domain in addition to an unlimited number of first-level subdomains under it.
So, make sure that your application and website are well-optimized with these tools.
#2. Personalization Is The Key
Customers want to see stuff that is relevant to them.
By showing shaving cream in recommendations, you are only wasting a girl’s time.
Personalization can only be ensured through research. But, first, you must know exactly your customer preferences, which device they generally use, and what pages they frequently visit.
This information will help you divide your audience into relevant segments where each segment is shown suitable recommendations.
This helps improve customer’s trust, and they tend to prefer personalized online stores over general ones.
#3. SSL Security Is A Must
Like we talked about in the first point, security is paramount for successful cart checkouts and purchases.
It is only when a customer feels safe, does he prefer to buy from a store.
An SSL or Secured Socket Layer technology keeps you safe by encrypting in-transit data communication between your computer and the server.
SSL protects you against cyber criminals through two types: a regular SSL and a wildcard SSL.
A regular SSL can only protect a single domain or subdomain at a time, but a wildcard SSL can protect both the primary domain and its subdomains to level 1.
You can invest in the cheapest wildcard SSL certificate as these certificates provide equal and unparalleled protection regardless of their price.
#4. The Push Notification Feature Is Beneficial
It is tough to get someone to install an app and then ask them for permissions like location, media and, camera, etc., which is why push notifications can be a great option.
The best part about push notifications is that people simply need to press the allow button, and they will be added to your subscriber’s list.
Now, you can schedule your notifications (which will be sent through their browser) to make product announcements, discounts and sales offers, etc.
#5. Get Repeat Customers Through Reward And Loyalty Points
The 80-20 rule can be applied here. You earn 80% of your revenue through 20% of your customers, which is why you must ensure that that 20% of customers become your repeat customers too.
But, how will you make them repeat a purchase? Well, by offering reward points for their next purchase.
When people get credited for their purchase in the form of rewards and VIP passes, they tend to come back and buy again.
#6. Have A Strong Customer Service Team
If you want to sustain your customers, you must have a strong customer support team in place.
Customers hate to wait to get answered. They want quick attention to their issues which is why having chat support systems in place is crucial.
Chat support helps customers type their issues instantly, and your customer support team can resolve them.
Moreover, you must also ensure that your social media is up to the mark. Facebook, Instagram, and Twitter are some of the leading social media platforms on which customers tend to register their complaints and call out brands.
#7. Present Your Customers For Their Loyalty
If you are wondering that you have to set a separate budget just for giveaways and presents, you are wrong.
You do not have to bear the brunt and break your bank to surprise your customers. For example, a slight note of gratitude can make your customer’s day (make sure it is hand-written).
Moreover, you can also send free giveaways on a purchase that can also play a massive role in turning those surprised customers into repeat ones.
Thus, presenting and surprising can be helpful for your business.
#8. Leverage Social Media
Social media is your global market. If you can capture hearts on social media, your business will flourish.
Social media channels like Facebook, Instagram, and Twitter are great places to attract potential customers and leads.
You can also showcase your work environment on social media so that your customers can connect with you on a more personal level.
#9. Email Marketing Can Help You Go A Long Way
With the advent of social media, email marketing has slipped from many marketing minds, but that does not change the fact that it is highly relevant today.
You can send personalized emails to your customers, educating them of new offers and discounts.
However, please don’t go overboard with it to avoid looking spammy and promotional.
Keep your emails concise and ensure that their subject lines are attractive.
To Conclude
Marketing your eCommerce business needs the proper understanding of the target market.
If you know what brings your customers to your website, you can control how often they show up for purchase.
However, no strategy is 100% successful as many customers don’t behave according to the standards set by the masses.
But, if you follow these nine actionable tips, you can certainly capture the right target audience that will convert as repeat customers for your business.
So, integrate these tips into your eCommerce business and take your marketing game to the next level.
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