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The marketing today is competitive. And in the tech landscape, it is more so ever. Companies need more than just “we’ll run some ads and hope it works.” They need a clear set of strategies for B2B lead generation services that deliver predictable results. We have compiled a list of five strategies that tech firms can adopt, with real-world stats and practical tips.
Lead Generation Strategy #1: Leverage Targeted Content
Content is the king. And it still stands true today. It still drives leads. But only when it speaks to the right audience.
For instance, a study shows that 91% of B2B marketers still believe that content marketing produces more leads compared to traditional methods. Additionally, 61% of B2B buyers in the US say they read 3 to 7 pieces of content before talking with a salesperson.
So, what does this mean for tech companies? Well, it means that they need to create content that actually addresses buyer challenges in the niche that they serve in. They will also need to use formats like whitepapers, case studies, and blogs that are easy to read and digest.
Tech companies can also promote their content using separate channels where they know their target audiences are. These can include social media, emails, and webinars.
They can also capture lead information using gated assets like eBooks. They can leverage content syndication to push their existing content. By using content correctly, tech companies can actually generate quality leads.
Lead Generation Strategy #2: Use LinkedIn to Reach Out to Target Audience
Buyers in tech companies often use LinkedIn to reach out to their target audience. In fact, LinkedIn is a great networking site. See LinkedIn is all about personalization. When you reach out to potential leads and personalize your messages for them, it creates an impact.
According to a recent study, 62% of B2B marketers say LinkedIn generates leads for them. This number is 2 times more compared to other social channels. And LinkedIn lead gen forms have a 13% conversion rate. This is also significantly higher than typical landing page averages.
So, again how do you use it for your tech business? The first thing you should do is create LinkedIn campaigns that target your ICPs and offer relevant solutions. You can also run sponsored content or lead gen forms. This type of targeted ads work better compared to generic ads. Don’t just tell people about your solutions. Tell them how your offerings solve their problems. Try to make a combination of organic posts with paid outreach.
Also, if a prospect shows interest, follow up rapidly. Studies show leads contacted within 5 minutes have 9 times the chance of converting.
Tech companies looking to generate leads, use LinkedIn as a channel to see success.
Lead Generation Strategy #3: Run Webinars and Podcasts
Webinars and podcasts matter more now than ever. They give prospects a live-interaction channel. Such channels let you showcase expertise and build trust with your audience.
According to a study, webinars returned an average ROI of 430% for participating companies. So, what would be the best practices for tech companies? To see success with webinars and podcasts, you should pick a topic that matches your area of service and the guest’s area of expertise. But also ensure that the topics align with what is in trend currently. If it is live webinar, include live demos or question & answer sessions. You can also include polls to make the sessions interesting.
But always remember, no matter how interactive your webinars are or how interesting the topics, if you don’t have the right audience, it becomes a moot. So, ensure you add the correct set of audience.
Tech companies can also repurpose the webinar content into multiple collaterals like blogs, snippets, social highlights, or even a report to extend reach.
Lead Generation Strategy #4: Invest in Account-Based Marketing (ABM)
Tech companies often involve multiple stakeholders: IT, operations, procurement, business units. ABM is a strategy that treats each target account as a market in itself.
In fact, one study found 58 % of B2B marketers report larger deal sizes when using ABM. So, how to apply ABM in tech companies when looking to generate leads?
Well, you need to start by identifying 30-40 high value target accounts. These should include companies that match your ideal customer profile. Once you have that, map the decision makers from these accounts into buying groups. You can group them either using their job titles or decision-making influence. But once you have them grouped, draft personalized messages for outreaching efforts.
Fix your email sequence. Decide your ABM ads using what their pain points are. Align the sales and marketing teams about the efforts. While the marketing team can warm up the account, the sales team can engage the right persons. Measure not just clicks but also account engagement, pipeline velocity, and deal size.
ABM is a great lead generation strategy. Use it well and you will see the results.
Lead Generation Strategy #5: Clean Data & Timely Follow-ups Matter
A lead generation strategy is only as good as your data. One study shows that the average B2B cost per lead across industries is around USD 200. Also, many tech companies lose leads because they don’t respond fast enough or their data is outdated.
So, what are the key steps tech companies must take? Start by auditing your CRM and marketing-automation system. Remove duplicates, fix missing fields, validate emails and phone numbers. You can use lead-scoring models to prioritise leads. You can score them based on engagement, firmographic fit, technographics, etc..
But if you do not follow-up with your leads, it is an effort wasted. Ensure your follow-up happens quickly. Ideally, this should happen within the first 5-10 minutes. Once you qualify your leads, segment them by their readiness. A few leads may need nurturing. Some might be close to buying. Do not treat your leads equal.
How Datamatics Business Solutions Helps with Lead Generation Services
When tech companies are ready to scale their lead generation activities, partner-support can make a big difference. That’s where DBSL comes in.
DBSL offers a set of services designed for tech firms that are serious about pipeline growth. We clean and enrich your data. Then we remove duplicate records, normalize fields like company size, region and industry, validate contacts, fill missing job titles and emails. With cleaner data, your outreach becomes more reliable and personalized.
Next, our team builds targeted lists and segments based on firmographic and technographic data. We identify accounts that fit your ICPs, map buying groups and provide intent signals when available. This means you are not chasing ghosts; you are going after the right companies, with the right people.
On the campaign side, DBSL supports content syndication, account-based email sequences, multi-channel outreach and follow-up cadences tailored for tech buyers. They help you set up the workflows that convert – from trigger content to nurture email to SDR hand-off.
Finally, we provide measurement and analytics support. We help you track metric such as MQL to SQL conversion rate, lead cost, pipeline generated and deal size realized through campaigns. With these insights, you can optimize campaign parameters over time and make smarter decisions on lead-gen spend.
For tech companies that want to grow without adding headcount immediately, DBSL essentially offers a scalable lead generation engine. You get cleaner data, smarter targeting, multi-channel campaign execution and measurement, all aligned around your ICP.
Final Thoughts
In the tech sector, the buying process is shifting faster than ever. Companies that rely on traditional “spray and pray” tactics will struggle. If you focus on B2B lead generation services that work, you will see better returns – content that speaks to the buyer, channels where they engage, data that is accurate, and outreach that is timely.
Start small. Pick one of the five strategies above, build it out, measure it. Then scale. With the right mix of strategy, data, and campaign discipline, you can build a predictable lead-generation engine for your tech business.
If you want to know more about our services, get in touch with our experts.