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Having a blog will help you improve your SEO positioning
Blogs are essential for an SEO positioning strategy. Here, we will explain the importance of this tool so as not to be left behind in the fight for first place in search engines and gain positioning on Google.
What is SEO Positioning?
First of all, we are going to start by explaining what SEO positioning (Search Engine Optimisation) is and why it is important. This involves implementing strategies on our website to boost its ranking and presence within search engine’s organic results, helping us appear at the very top.
The blog to improve SEO positioning
An SEO strategy is work done to improve or increase the visibility of a website in the organic results of different search engines.
This discipline of web positioning covers a whole set of actions, techniques and tools to achieve this goal. Among them are software or plugins that analyze Keywords, interactions, and content injection…
The importance of a dynamic proposal
A blog is a website or part of the web in which content is published from time to time in the form of articles or posts. These are mostly sorted by publication date, so the most recent article always appears at the top.
This can lead to the search engine positioning of your company beginning to disappear.
Remember that the search engine keeps in mind the sites that are constantly being updated. If the search engine robot returns to a site and always finds the same content, it will have no reason to return. And this will lead to your website being relegated to lower and lower positions.
On the other hand, with the creation of a blog you will regularly contribute fresh content to your website. In addition, every time you interact with users through comments, you will be adding more content that will help you increase your organic positioning.
Having an SEO blog: why is it decisive?
As we have seen for Google, the most relevant thing is the content. Of course, content that is of quality, useful and that generates value for the user.
As the content generation is limited to a static commercial website, it is essential to develop a blog, along with a correct strategy for generating relevant content. In this context, it is necessary to consider what can be interesting for our public and thus, create useful content that responds to their concerns.
That is why a blog is indexed very well in search engines. Google registers the contents of this tool very well, but it is about indexing and positioning that are usually in the short and medium term if they are not worked on regularly.
Therefore, it is essential to produce fresh content frequently.
Boost the SEO of your website with updated content
What happens to the web? Does it position only the blog? What is interesting in positioning?
If the blog is directly linked to the main web domain, the visits and positioning of the blog impact the main domain, favouring its web positioning in search engines.
Authority
Authority is the relevance that our blog has for search engines and, therefore, an essential factor for web positioning.
The blog fulfils the function of getting interaction naturally. If interesting articles, images, photos and infographics are posted, the chances of users being attracted to the site will increase, including a high probability that they will share it on social networks.
This allows your blog to gain authority by making the content rank better and increasing the number of keywords you rank for.
A blog is still a means of interaction that is used in organizations to communicate and promote ideas. Large companies use this type of platform to:
- Integrate,
- Handle crises,
- Generate content that attracts traffic to your website,
- Increase your communication
- Gain credibility.
Keep in mind that having your blog encourages readers to feel that they are receiving valuable information, it invites them. That’s why you should speak to them in a pleasant tone.
Disadvantages of not having a blog on your website
If you do not do SEO, it is most likely that your website will not achieve the popularity you expect, with the inconvenience that this entails. On the contrary, having a blog exponentially increases traffic to your website, achieving a “snowball” effect. The arrival of more users accelerates the rate at which subsequent users arrive.
The web positioning strategy: How to execute correctly
Search intent is perhaps the newest factor to take into account in planning in the last decade.
A few years ago, the search engine only analyzed the reasoning of the users based on the keywords. For example: if someone searched for “ chicken recipes”, the keywords would be “recipes” and “chicken”.
Thus, the potential search results were, for example, a page titled: The best skinless chicken recipes. There would have been a distinction between “sneakers” and “sports shoes” in the searches. Today we know that they respond to the same search intent. Therefore, the outcomes will be the same.
Therefore, now it is essential, before starting to create your content, to analyze and understand how Google interprets the search intent for a specific set of keywords and how your content should respond to it.
Boost the positioning of your website in search engines by working on your blog
As we have seen along this path, the blog plays a fundamental role when it comes to doing SEO. This tool will allow us to position ourselves much better as long as it is updated and has quality content.
In the beginning, the work is hard, you will have to acquire a lot of knowledge and have it at hand to make sure that you do not miss any detail. Also, positioning a blog is a rather slow process, but it has good results.
And there is a problem here: Google does not trust new sites. You have to earn their trust little by little, over time and, above all, with links from other sites. Your problem is simply that a newly created site has no links, no age, and nothing.
For this reason, especially at the beginning, it is more than recommended to have the help of an SEO Company positioning, who can help you design and implement your web positioning strategy.