Table of Contents
There are hundreds of hydrofacial models out there, each promising to deliver the best result. So, how can you determine the particular model to apply to your spa or salon business? We will take you through the process step by step so you may make an informed, smart investment.
Understand how the machine works
You need to get some basics clear before you start searching for a Hydrofacial machine for sale. The device combines elements of water-based exfoliation, suction, and serum infusion. This is to cleanse, hydrate, and rejuvenate the skin.
It is a multi-step treatment. However, the outcomes largely depend on:
- The machine’s technology
- The variety of settings
- The serums it deploys.
Begin with your clients in mind
Suppose your clientele is mostly clients in their 20s and 30s who desire preventative skincare and a glow-up before events and activities. They may not require a machine with the same power and depth of treatments as a clinic geared specifically towards anti-aging and skin repair.
Ask yourself:
- Which skin issues do my clients experience the most?
- What amount would they spend on high-quality care?
- Which do they like better: a fast “lunchtime facial” or a more comprehensive service?
These answers will guide you to make the appropriate decisions concerning the power rating, treatment settings, and features you actually require.
Seek adjustable settings and versatility
Some machines cannot modulate the suction power, amount of exfoliation, or even the type of serum. In such a case, you may be limited in what you can offer to all your customers.
With the best hydrofacial machines, you can:
- Regulate suction strength in delicate or more robust skin.
- Change the tips/heads to various depths of treatment.
- Apply different serums to hydrate, brighten, or prevent aging.
Diversity will allow you to treat more customers and sell specialized therapies.
Build quality and warranty
This is a major investment that is supposed to last for years. Consider the material, the credibility of the manufacturer, and the warranty conditions.
Ask the following:
- What is the length of the warranty, and what is covered?
- Can the machine be locally serviced?
- Are spare parts readily available?
A somewhat higher-priced machine with good after-sales support can be a lower cost in the end as compared to a cheap machine with not very good reliability.
Training and support
No matter how great a machine is, it will not produce great results unless your team understands how to operate it. Suppliers like Aesthetics Distributions offer practical training and video instruction on how to use a machine. Others just sell the device, and you are on your own.
When you shop around, ask about:
- Do they offer face-to-face training or training online?
- Will they get new staff trained in the future?
- Are there constant customer services for troubleshooting?
A brand that is willing to invest in your success is worthy of additional expense.
Include consumable costs
This is one of those expenses that new buyers are not aware of: serums, tips, and filters. All of these consumables can build up very rapidly, particularly when you are performing many treatments across a day.
Get a breakdown of:
- The price per procedure (including all consumables).
- Whether or not you are locked into purchasing the supplier’s serums or can use others compatible with them.
- Shelf-life of the products.
When you understand your per-treatment cost, it becomes easy to use the appropriate pricing to ensure you do not undersell.
Look up reviews and request demos
Online research is good, but there is nothing like trying a machine yourself. Most suppliers will host a demo in person or give you the contact information of another spa owner who uses their device.
In case you want to test a machine:
- Undergo treatment as a client would.
- Ask your team how easy it is to operate.
- Consider the level of noise, cleanability, and general usability.
Besides, do not solely trust the testimonials presented on the site of the supplier. Rather, seek reviews in authoritative forums and communities on social media.
Consider ROI, not price
The price of a high-quality hydrofacial machine can be high. However, rather than worrying only about its initial price, estimate how soon it may pay you back.
For example:
Assuming that you have a machine worth $8,000 and that you charge $150 per treatment, you can break even in just 54 treatments. If you have a stream of regular clients, it can be several months.
An inexpensive machine with average performance can be cost-effective in the short term. However, it will fail to bring repeat business and a positive word-of-mouth recommendation.
Choose an option that suits your brand
If your salon or spa is a luxury salon or spa, invest in a luxury device that can create a luxury experience. For affordable, quick treatment, select something sleek and efficient. The machine should integrate into your business narrative, your customer experience, and your vision.
The bottom line
Be patient and do some research. By selecting the proper hydrofacial machine, you are investing in a more contented customer, improved outcomes, and a fruitful practice.