Table of Contents
Link building, being one of the pillars of the SEO strategy for every business, has to adjust itself according to search engine algorithms. As more businesses start going digital to boost visibility and expand their audience, the algorithms defining Google become more complex and nuanced to handle. If you wish to up your SEO game by sailing through the algorithm changes, you should definitely consider hiring a professional white label link building agency. These agencies have a dedicated team of SEO experts who will help your business develop a solid link-building strategy that makes the best of the Google algorithm. Let us explore how changes in Google’s algorithm are transforming the strategies, tactics, and perspectives around link-building campaigns developed by professional agencies.
How agencies are refining their link-building campaigns in keeping with the Google algorithm
Every update in Google’s algorithm demands a shift in focus and perspective from SEO experts, including the realm of link building. The tactics that work for link building at one particular juncture may be risky or even outdated with a slight change in the search engine algorithm. For link-building agencies, adapting to these changes is not just about keeping up with Google; it is also about keeping the link profiles of their clients relevant in the future. Let us see how link-building companies actively work to reshape their approach as a response to Google’s ever-evolving algorithm –
- Focus on selective outreach: Bulk link building used to be a game of numbers up till some years ago. Recently, however, there has been a large-scale shift towards selective outreach. Agencies are now building targeted prospect lists rather than contacting random websites for links. In this task, they prioritize websites that are both in their niche and have high authority. They are also spending more time writing highly personalized emails and pitches to publishers. This is a highly filtered process that lowers the number of links gained but adds to long-term authority in the niche.
- Creating authoritative, link-worthy content: Google is leaning more and more towards relevant and authoritative content in the niche as users start depending more on online information for every purchase. To create content that is worth linking to by other websites, agencies are investing in research, surveys, and data studies that attract natural backlinks, in collaboration with niche experts. Along with that, they are also producing infographics and visual assets to go with the content, as Google is valuing visual content more.
- Prioritizing relevance over domain authority: In the past, many agencies chased websites with the highest DA/DR scores for link-building outreach. Now, however, topical relevance plays a key role in the outreach strategy for link-building campaigns. As discussed in DA vs. DR: Which Metric Should Guide Your Link Building Strategy?, agencies are now targeting industry-specific blogs and publications, even if their DA is not that high. They are also focusing on matching link placements to client content so that the backlinks appear more natural and useful. Link-building agencies are also avoiding links from unrelated niches, which may appear manipulative.
- Regular link audits and disavows: Google’s AI systems are now getting better at spotting spammy and manipulative links. Hence, agencies cannot afford to allow spammy or forced links to linger in their content. This can seriously affect the SEO ranks of the website and also its niche authority. Hence, they are now using SEO tools to flag suspicious patterns, like exact-match anchors or a sudden spike in links. They are also submitting disavow files to Google to neutralize such harmful links to prevent the lowering of the SEO score of their clients’ websites. This cleanup process not only protects rankings but also demonstrates to the clients that their SEO strategy is up-to-date.
- Integrating PR and Brand Building into Link Strategies: Today’s link-building agencies are increasingly aligning their campaigns with digital PR, for a strong brand presence naturally attracts backlinks. They are pitching client stories to journalists and industry media outlets to gain links. They are also partnering with influencers to co-create content that is shareable across channels. Aside from that, leveraging product launches, awards, and unique expertise for coverage also allows modern link-building agencies to make the best of their link-building campaigns.
Conclusion
Google’s algorithm updates have made every modern link-building agency shift gears by incorporating newer outreach strategies so that the SEO scores of their clients’ websites remain intact. These agencies are now incorporating more content marketing, PR, and data research into their link-building campaigns for maximum outreach and visibility.