Table of Contents
Ambassadors are well-known personalities who use their reputation to improve the company’s image. These public figures help brands reach their audience and show that they are worthy of attention. MelBet India demonstrated this approach in practice and appointed popular actress Monami Ghosh as its ambassador.
Brand Ambassadors
MelBet actively uses partnerships with famous personalities to strengthen trust and brand recognition. The company has entered into partnerships with clubs such as Juventus FC and Chennaiyin FC and has also attracted world-class stars. The list includes Didier Drogba, Fafa du Plessis, and Mohamed Zidane. These steps help to shape a positive image for the platform.
Particular attention is paid to local ambassadors. In India, actress Monami Ghosh has become the face of the brand; she participates in content creation and promotes MelBet to local audiences. Her partnership highlights the company’s focus on cultural characteristics, and strengthens user confidence in the region.
MelBet in India
MelBet has localized its services for users in India and offers the following perks:
- Thousands of sporting events every day; they are for cricket, soccer, tennis, basketball, and esports;
- A live section that allows you to bet during the match;
- An online casino with over 2,000 games, which include live tables with dealers;
- A mobile app for Android and iOS (size approx. 80 MB), optimized to work even on budget devices;
- Local payment methods such as UPI, PayTM, NetBanking, and international cards and cryptocurrencies.
MelBet offers users a mobile app for Android and iOS, so bettors can use the services without a laptop or PC. The application is simple to install on smartphones and tablets and loads fast even on slower networks.
Appointment of Monami Ghosh
In July 2025, MelBet officially appointed Monami Ghosh as its new ambassador. A press release was published on PR Newswire. This move was an important event for the market. Why it is her who was chosen:
- She is one of the most famous actresses in West Bengal, with a huge audience on social media;
- Her image is associated with professionalism and cultural significance;
- Ghosh’s participation helps the brand reach not only a sports audience but also a cultural one;
- The brand gets not just a “face” for the campaign, but a personality who inspires trust on a national level.
This decision sets MelBet apart from its competitors and makes its strategy more versatile.
Impact on Players
Ambassadors shape brand perception in several ways:
- Legitimacy. Players are less skeptical of the site when it is supported by a public figure;
- Sense of security. Ambassadors can convey messages about responsible gaming;
- Attracting newcomers. Those who were previously hesitant are more likely to decide to register;
- Social effect. Fans follow the ambassador and get to know the brand through them.
MelBet gets all these benefits from the partnership with Ghosh, which helps expand its audience and build trust.
Cultural Context
The Indian audience appreciates not only sports but also movies, TV, and music. So, to attract an actress as an ambassador is a smart move.
- Cultural influence. Stars shape the style and agenda that millions discuss;
- Regional connection. Ghosh’s popularity in Bengal helps MelBet gain a foothold in a region where cricket is particularly important;
- Expanding reach. The cultural audience may not be interested in sports, but they trust famous artists;
- Balance. The brand’s sports product is combined with a cultural campaign, creating a universal image;
- MelBet integrates into the cultural landscape of the country and brings the brand closer to the mass user.
MelBet Casino
MelBet online casino in India has over 10,000 games from more than 150 popular providers. Players can test some games for free in demo mode before betting real money. The casino lobby is well organized into different categories. They are divided into these categories:
- Classic Slots;
- 3D Slots;
- Drops & Wins;
- Bingo;
- Hunting & Fishing Games;
- Other Games;
- Poker;
- TV Games;
- Live Casino.
Conclusion
Ambassadors have become a part of online betting marketing strategies. They help brands get closer to players, build trust, and strengthen their reputation.
For MelBet, the appointment of Monami Ghosh in 2025 was a step that showed that the company strives for a universal audience and goes beyond the realm of sports. Combined with a rich sports line, casino, convenient app, and local payments, this makes the brand a reliable player in the Indian market.