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Many view Taurus as a tool to earn daily pocket money: for a cup of coffee, a ride-hailing fare. But for Rajveer Singh, an entrepreneur from Gurugram, this app is a unique and active piece in his “digital income portfolio”—a source of low-risk trial-and-error capital and even a micro-market sensor.
Two years ago, Rajveer quit his job as a product manager at a tech company to found “SocialPilot,” a startup providing social media management tools for small and medium-sized businesses. Funds were tight, and every rupee had to be carefully spent. It was then that he revisited Taurus, an app long left idle on his phone.
“I decided to stop doing tasks aimlessly,” Rajveer says. “I treated it as a serious, low-barrier financial and market experimentation ground.” This methodology helped him steadily increase his monthly earnings from Taurus from an initial one or two thousand rupees to over twenty thousand rupees, with this money flowing directly into his entrepreneurial cycle.
Strategy 1: Task Screening and “Time Asset” Allocation
Rajveer’s first reform was strategic screening. He almost entirely abandoned low-yield tasks like passively watching videos, focusing instead on two categories:
High-Value Business Surveys: Especially questionnaires about SaaS tools, digital marketing, and software for small and medium-sized enterprises. Completing these tasks not only earned him relatively higher rewards ranging from 50 to 200 rupees but, more importantly, allowed him to directly observe the pain points, budgets, and decision-making processes of potential customer groups. “It was like paying the market to teach me,” he says. “These insights later directly influenced our product’s feature prioritization.”
New Product Beta Testing Tasks: Particularly for new fintech and office collaboration apps. He systematically documented the pros and cons of these products’ interaction design, onboarding processes, and pricing strategies, providing a valuable reference case library for designing his own “SocialPilot.”
“I view the 60 minutes I spend on Taurus daily as an allocation of my ‘time assets.’ I’m not pursuing the highest cash return per unit of time but the comprehensive return rate of ‘cash + information.'”
Strategy 2: Systematic Earnings and “Micro-Angel Investment”
Rajveer deposits his Taurus earnings into a separate digital wallet named the “α Fund” (Alpha Fund). He has established a simple set of allocation principles for it:
40% Reinvestment in the Business: Used for small-scale Google Ads testing, purchasing necessary online courses, or subscribing to industry reports. This is purely “seed funding.”
30% Strategic Savings: Serves as part of the company’s emergency cash buffer. While the amount is not large, it provides significant psychological security.
30% Personal Skill Investment: Used to buy books, attend online seminars, and continuously upgrade his skills.
“The most remarkable instance was when I used 8,000 rupees from the ‘α Fund’ to run a targeted ad test on a niche professional social platform, which resulted in our first paying customer. That was entirely about leveraging ‘spare change’ to initiate a positive cycle,” Rajveer laughs. Thus, Taurus earnings evolved from the realm of “consumption budget” into “productive capital.”
Strategy 3: Network Leverage and “Passive Income Pipelines”
Once his business stabilized, Rajveer initiated the third step: building passive income pipelines. He delved deeply into Taurus’s referral mechanism but avoided simply mass-sharing links. Instead, he wrote a concise guide titled “How to Strategically Use Taurus to Support Freelancing or Small Businesses,” sharing it on his social media and within entrepreneur communities.
He offered genuinely interested friends 15 minutes of free video coaching, teaching them how to identify high-value tasks and avoid time traps. This sincere sharing attracted high-quality, highly engaged “team members” for him.
Today, this referral reward brings him a stable passive income of about 5,000 rupees per month, requiring almost no maintenance. “It’s like building a miniature, digital distribution network,” he says.
Beyond the App: A Transferable “Digital Maker” Mindset
The core value of Rajveer’s story lies not in how much money he earns from Taurus but in the transferable “digital maker” mindset he demonstrates: viewing any accessible digital platform as a system filled with data, opportunities, and micro-leverages, and extracting far greater value than average through strategy, discipline, and creativity.
“Taurus is my financial sandbox and market radar,” he concludes. “What it taught me is not how to ‘earn extra money‘ but how to continuously engage in market learning, capital accumulation, and network building at almost zero cost. For any entrepreneur or freelancer, this might be more valuable than a lump sum of startup capital.”
In the digital economy, the greatest divide may no longer be access to information but how to transform overflowing information and fragmented opportunities into disciplined, accumulable personal assets and business acumen. Through a seemingly simple app, Rajveer demonstrates how to bridge this divide. His “advanced playbook” reveals that in this era, what matters is not the tools you have but the strategic significance you assign to them.