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If you’ve ever been scrolling through social media, watching videos, or playing games on your phone – chances are – you’ve seen quite a few ads. Those ads did not just appear, they were served up using a mobile marketing platform.
Today, most people spend hours on their phones, which means it is a great place for businesses to advertise! But to do so effectively you need the proper tools, and a mobile marketing platform can help with that.
This blog will help you understand what a mobile marketing platform is, why it is important, and how to decide which is right for your business. We will also touch on Mobile ad networks, App marketing platforms, and how mobile advertising works.
What Is a Mobile Marketing Platform?
A mobile marketing platform is essentially a platform to run ads on mobile devices and helps businesses in the following ways:
- Create ads and ad campaigns
- Reach mobile users (smartphones and tablets)
- Understand how people interact with your ads
- Track how many people clicked on, installed your app, or purchased an item
- Essentially, it’s just a giant dashboard for all of your mobile advertising.
Why Mobile Marketing Matters
Here is a true statement: As of 2024 more than 60% of all online traffic comes from mobile devices (Statista). This means that if you don’t advertise on mobile, you are missing the bulk of your audience.
An MMPl allows you to reach your audience in the one place where they are already engaged – their phones!
Top Features to Look for in a Mobile Marketing Platform
Selecting a mobile marketing platform is not simply about selecting the largest company. It should be tied to your company objectives. Here are the most important features to look for:
1. Audience Targeting
The best platforms allow you to select who sees your ads on criteria including age, location, interest, and behaviour. The goal is to improve effectiveness and save dollars.
2. Ease of Use
A great mobile marketing platform should display simplicity regardless of your technological capabilities. Look for a platform that allows for easy construction and includes simple tools to see results.
3. Ad Types Supported
The platform that you select should support a variety of ad types. Some examples of ad types include:
- Banner ads
- Video ads
- Interactive ads
- Stories or reels
The more ad types supported the more possibilities for creativity.
4. Robust Analytics
You need to know what is successful. What are your click-through rates? What is your cost per click or cost per install? What do users do after they click? A good platform will help you and provide details that can help you enhance your strategy and gain more results for less.
5. App Integration
If you are promoting an app, ensure that the marketing platform easily integrates with your app. Some marketing platforms provide an App marketing platform too, and allow you to track installs and in-app events like sign-ups.
How to do Mobile Ad Networks Fit In?
A Mobile ad network connects your ads to apps or websites where they can be shown. When you use a mobile marketing platform, it usually partners with multiple ad networks to give your ads more reach.
Examples of popular Mobile ad networks include:
- Google Ads (for mobile display and search)
- Meta Ads (for Facebook and Instagram)
- Unity Ads (great for mobile games)
These networks help get your ads in front of the right users.
Benefits of Using a Mobile Marketing Platform
A mobile marketing platform can transform your advertising in the following ways:
- Precision spending: You can choose the budget, the target audience, and the message to be sent.
- Tracking Efforts: Your advertising budget can be monitored as well as broken down based on campaigns, and every aspect tracked.
- Enhanced Engagement: People can be contacted wherever and whenever directly through their phones.
- Agility: You can start from any scale and expand prolifically. Most platforms allow changes to be made to campaigns at any time.
Mobile marketing platforms produce results irrespective of whether it’s a local venture or a worldwide application rollout.
App Marketing Platform vs. General Mobile Marketing Platform
Consumers now spend over 5 hours per day on their smartphones, and 88% of that time is spent in apps. If your primary focus is advertising a mobile app, seek out other platforms that provide robust advertising functions, an App Marketing Platform enables you to:
- Track installs
- Analyze user engagement within the app
- Send push notifications or advertisements aimed at reacquiring user interest
Every advertising tool designed for app promotion, regardless if it’s a mobile marketing platform, focuses on a specific promotional aspect. Such platforms differ in priority focus. Make your decision based on your objectives.
Conclusion
Mobile marketing is not only a prospect, but a requirement for businesses looking to stay current with evolving technologies and trends. With an effective mobile marketing platform, a wider audience can be reached and educated on the company’s services, enabling smarter business decisions and operational growth.
From selecting the right mobile ad network to learning the ins and outs of an App Marketing Platform, this guide is meant to help you launch your advertising campaign. Simplify things, set up tests frequently, and respond to the results.
Your business is readily available at the touch of a button for users globally. Mobile advertising places powerful tools into your hands.