A projected 2.14 billion people across the world could buy goods and services online in 2021, which is an increase from 1.66 billion online shoppers in 2016.
If you’re running an e-commerce business, you could potentially secure a share of the market. However, if your website is struggling to attract customers, you could miss out on substantial revenue throughout the years.
To help your business reach its potential, read the three reasons why your e-commerce store isn’t performing well.
1. Limited Web Traffic
Despite investing time and money into an attractive website and high-quality inventory, you might have limited web traffic. If you want thousands of customers to visit your site each day, you must proactively drive traffic to your site and develop a buzz about your brand.
Social media should be your first port of call to do so, as platforms like Facebook and Instagram could help you to reach your target audience. However, you will need to grab their attention with shareable content and schedule posts at a time when a demographic is active online.
You also could boost your store’s brand awareness and traffic by working with micro-influencers. Consumers trust real people, and their recommendation could encourage your target audience to visit your website to buy a product.
2. A Broad Audience
If you think your e-commerce store should target every age, gender, and income, you’ll need to review your marketing strategy. For your online business to work, you’ll need to identify your primary audience. It can help your store to stand out from the crowd and develop marketing campaigns that could connect with a demographic.
If you’re unsure about the right audience for your goods and services, embarking on a data-driven marketing strategy could be an ideal solution. By embarking on consumer behavior analysis, reviewing web and social media analytics, and performing market research, you can identify the audience you should engage with online and learn how to do so.
3. A Poor Web Design
An attractive website will not only be pleasant for your visitors to explore, but it could determine your brand’s image, professionalism, and trust. If you are using a template design, it could cause visitors to doubt the quality of your goods and services.
Build an impressive website by:
- Improving the user experience (UX) – increase page speed, simplify navigation and add calls to action
- Incorporating high-resolution photographs – avoid stock images, if possible
- Publishing engaging copy – double-check for spelling and grammatical errors
- Using product videos to convince a visitor to place an order
If you’re unsure how to refine your e-commerce store, hire an experienced web designer to overhaul your site. It could help you to attract more customers and generate more substantial revenue.
To ensure your e-commerce store reaches its potential, aim to discover where your business might be going wrong, such as bad web design, a poor marketing strategy, or limited web traffic. It might also help to gather feedback from your visitors and customers to identify your store’s strengths and weaknesses.