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3 Digital Marketing Trends You Should Know in 2019  

  

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One thing that is certain in this technologically advanced and digital era is that digital marketing simply cannot be ignored. It’s powerful, it’s growing, and it’s here to stay. It provides businesses – small and large – the opportunity to get their message across to a global audience in an effective and personalised way. Plus, it is an efficient method of scaling one’s business by increasing brand visibility, brand appeal, and driving target traffic – website visitors that are more likely to convert. 

The problem is that with rapid technological innovations, changing consumer preferences, and new trends, it becomes difficult to understand what needs to be done and how should one go about their marketing campaigns. This is where remaining up-to-date with the latest digital marketing trends become important. 

Following is the list of the three digital marketing trends in 2019:

Influencer Marketing    

Since people tend to be a bit defensive about direct marketing of companies and tend to ignore the messages relayed to them when advertised directly, influencer marketing can help save the day. 

With consumers demanding transparency, authenticity, and real opinion of experts, brands are going crazy after influencers. Now, this might sound odd, but the influencers’ do not necessarily have to have a large following to make an impact. It has been found out that the even the influencers with a smaller following can make a big impact if they have devoted followers and high engagement rates. 

As a brand, it is necessary for you to explore and seek out influencers whom you think can add value to your company, get people to trust your brand, spread the message, and even depict to them your product or service in action. 

Video Marketing

Sure, video marketing has been around forever. However, this year it is going to become even more important. With limited attention spans of people and so much content already out there, videos are the one thing that can hook in potential customers and get them to listen to what you are saying. In addition to this, the fact that audiences crave videos means that you get your message across to them via amazing videos since they prefer this particular medium of communication. 

Plus, not only has the creation of videos become easier, but the distribution of videos to the masses is also very convenient. Hence, it is a no-brainer to opt for video marketing. 

Note that if you haven’t already started leveraging video marketing, then now is the time to do it. It doesn’t matter whether you are a software development company or a shoe manufacturer; video marketing can help you accomplish your goals. 

Voice 

Given that convenience is important to everyone, voice search and the use of voice technology is on the rise. After all, why would anyone type or make an effort to manually search when they can simply speak to a machine and ask it to do a particular job such as search for something online, order food, and look up the news. 

The way brands digitally market themselves has to adapt, given the arrival of voice technology. Things such as the content, meta-description, and title-tags need to be optimised for voice technology so that when people do a voice search, their brands do show up. 

Conclusion

In order to stay ahead of the competition and be successful, you need to embrace these digital marketing trends. Seek professional digital marketing services if you believe that you cannot digitally market your company given your other commitments. 

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