ICO is abbreviated as Initial Coin Offering. It is a process of raising or collecting money from various investors for your crypto projects. Once we get enough money and are all set for the projects it is always a good idea to Market your business so that everyone can know about your project wider and you can easily make money through it. You can also approach ico token marketing services company to do the marketing part for you. They do branding of your business by social media marketing, influencer marketing, affiliate marketing, etc…