As the sunset on Halloween, the video art display high atop Salesforce Tower ditched its usual routine in favor of a giant red eye, lidless and wreathed in flame — the spitting image of the Eye of Sauron featured in JRR Tolkien’s The Lord of the Rings and its mega-popular film adaptations
In October, a petition organized by San Franciscan Quinn Reilly first pitched the idea of a Tolkien topper for the city’s tallest building, attracting over 10,000 signatures.
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On Wednesday, Reilly organized a viewing party on a nearby rooftop while remaining coy about whether or not — and how — anybody had talked building owner Boston Properties into going along with the idea. [Update: Via email, Reilly tributes artist Jim Campbell, who considered the tower’s video art installation, for making the dream a reality Halloween night.]
“We can neither confirm nor deny whether anything will happen with the Salesforce online training Tower on Halloween, but just in case, we’re going to gather,” the event write-up read.
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The image on top of the tower was similar to distinct from the visual effect feature in Peter Jackson’s Tolkien-based movies, which has become the popular image of the Eye in popular culture.
Possibly Boston Properties wanted to put their own spin on Tolkien’s imagery — or possibly they just didn’t want to get sued for appropriating footage from Jackson’s films.
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In The Lord of the Rings, the eye represents the watchful gaze of Sauron, the books’ disembodied demonic villain, and appears atop a tower of similar proportions.
Normally the display atop Salesforce training Tower displays the work of artist Jim Campbell, who designed the towering installation.
Fiery Eye of Sauron stares down San Francisco from atop Salesforce Tower. ... Salesforce Tower's crown lights up to reflect the giant fiery Eye of Sauron after a petition to transform the installation into the fantasy antagonist from J. R. R Onmovies For Android