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salesforce tower eye of Sauron


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As the sunset on Halloween, the video art display high atop Salesforce Tower ditched its usual routine in favor of a giant red eye, lidless and wreathed in flame — the spitting image of the Eye of Sauron featured in JRR Tolkien’s The Lord of the Rings and its mega-popular film adaptations

In October, a petition organized by San Franciscan Quinn Reilly first pitched the idea of a Tolkien topper for the city’s tallest building, attracting over 10,000 signatures.

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On Wednesday, Reilly organized a viewing party on a nearby rooftop while remaining coy about whether or not — and how — anybody had talked building owner Boston Properties into going along with the idea. [Update: Via email, Reilly tributes artist Jim Campbell, who considered the tower’s video art installation, for making the dream a reality Halloween night.]

“We can neither confirm nor deny whether anything will happen with the Salesforce online training Tower on Halloween, but just in case, we’re going to gather,” the event write-up read.

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The image on top of the tower was similar to distinct from the visual effect feature in Peter Jackson’s Tolkien-based movies, which has become the popular image of the Eye in popular culture.

Possibly Boston Properties wanted to put their own spin on Tolkien’s imagery — or possibly they just didn’t want to get sued for appropriating footage from Jackson’s films.

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In The Lord of the Rings, the eye represents the watchful gaze of Sauron, the books’ disembodied demonic villain, and appears atop a tower of similar proportions.

Normally the display atop Salesforce training Tower displays the work of artist Jim Campbell, who designed the towering installation.

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Fiery Eye of Sauron stares down San Francisco from atop Salesforce Tower. ... Salesforce Tower's crown lights up to reflect the giant fiery Eye of Sauron after a petition to transform the installation into the fantasy antagonist from J. R. R Onmovies For Android